Pilates Reformer in Fitness vs. Wellness – A Tale of Two Markets
Chris Onslow Chris Onslow

Pilates Reformer in Fitness vs. Wellness – A Tale of Two Markets

Reformer Pilates is now being grasped by fitness brands and franchises eager to capitalise on the growing popularity of the Pilates Reformer in more traditional Pilates studios. Yet here lies the key challenge: The Reformer is not designed as a fitness machine. It is a tool of the Pilates Method, designed for wellness, precision, and long-term results, not for the high-intensity, performance-driven demands of fitness trends.

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Why UK Investors Struggle to See Value in Foreign Pilates Franchise Models
Chris Onslow Chris Onslow

Why UK Investors Struggle to See Value in Foreign Pilates Franchise Models

Franchises offer structure, systems, and branding—but do they deliver enough tangible value to justify the significant upfront costs, ongoing fees, and operational constraints?  In many cases, the answer is no unless the investor or franchisee has little or no self confidence in their ability to run a business and even then, the franchisor does not ultimately run your business although they may kickstart it and give it a kick-start.

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Why Successful Pilates Franchises Abroad Struggle in the UK Market
Chris Onslow Chris Onslow

Why Successful Pilates Franchises Abroad Struggle in the UK Market

Proven and successful Pilates franchises, thriving in markets like Australia and the United States, face significant challenges when trying to establish themselves in the UK. What works elsewhere does not always translate, and the unique nature of the UK wellness market is something foreign franchisors consistently fail to fully understand.

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Peak Pilates: Profile from a UK Buyer’s Perspective
Chris Onslow Chris Onslow

Peak Pilates: Profile from a UK Buyer’s Perspective

Peak Pilates is dedicated to preserving the authentic Pilates experience while incorporating engineering advancements to improve user experience.  The company places a strong emphasis on quality craftsmanship, traditional design, and thorough Pilates education.

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Align-Pilates: Profile from a UK Buyer’s Perspective
Chris Onslow Chris Onslow

Align-Pilates: Profile from a UK Buyer’s Perspective

Align-Pilates aims to make high-quality Pilates equipment affordable and accessible.  Their commitment to modular, adaptable design and customer-centred innovation reflects their mission to broaden the availability of Pilates apparatus to diverse audiences, from home users to elite training centres

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"From Pubs to Pilates:”  Why ‘Generation Active’ Are Turning Fitness into a Social Experience
Chris Onslow Chris Onslow

"From Pubs to Pilates:” Why ‘Generation Active’ Are Turning Fitness into a Social Experience

Recent research highlights a significant shift among younger people in the UK towards using gyms and fitness centres as social spaces, moving away from traditional places like pubs. This trend is driven by their preference for healthier lifestyles, a desire for alcohol-free social settings, and the appeal of tech-enabled, flexible fitness options​.

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Beyond the Mat: How Contemporary Pilates, Clinical Pilates and Fitness Pilates are Expanding into Unexpected Spaces
Chris Onslow Chris Onslow

Beyond the Mat: How Contemporary Pilates, Clinical Pilates and Fitness Pilates are Expanding into Unexpected Spaces

In 2024, we are witnessing Pilates’ transformation as it integrates into luxury amenities, corporate wellness programmes, and even unconventional spaces like spas and high-end residential complexes. This shift reflects the growing appeal of the practice, not only for fitness enthusiasts but for a broader market seeking wellness solutions.

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Align Pilates Launches New Classical Equipment Range
Chris Onslow Chris Onslow

Align Pilates Launches New Classical Equipment Range

For over a decade, Align Pilates has been known for manufacturing and supplying the best value, high-quality contemporary Pilates equipment. Now they are taking a bold step into the very tight-knit world of classical Pilates, with a full range of apparatus built to the original specifications of Joseph Pilates.

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The ‘Pilates Method’
Chris Onslow Chris Onslow

The ‘Pilates Method’

The essence of the Pilates method lies in its focus on the key principles Joseph Pilates and his Elders emphasised: Centring, concentration, control, precision, breath, and flow, head, neck and pelvis placement.

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The Pilates Elders and Their Legacy
Chris Onslow Chris Onslow

The Pilates Elders and Their Legacy

The history of Pilates, from its inception by Joseph Pilates to its current status as a globally recognised fitness and rehabilitation method, is a tale of evolution, innovation, and often, contention.  Central to this narrative are the Pilates Elders, a group of Joseph Pilates’ direct disciples.

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Joseph Pilates and the Inception of Contrology
Chris Onslow Chris Onslow

Joseph Pilates and the Inception of Contrology

The story of Pilates, a method that has revolutionised the fitness and rehabilitation worlds in the past 25 years, begins with one man: Joseph Pilates. His life's work, initially termed "Contrology," reflects a profound understanding of the body and mind, an understanding that has cultivated a global movement.

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