"From Pubs to Pilates:”  Why ‘Generation Active’ Are Turning Fitness into a Social Experience
Chris Onslow Chris Onslow

"From Pubs to Pilates:” Why ‘Generation Active’ Are Turning Fitness into a Social Experience

Recent research highlights a significant shift among younger people in the UK towards using gyms and fitness centres as social spaces, moving away from traditional places like pubs. This trend is driven by their preference for healthier lifestyles, a desire for alcohol-free social settings, and the appeal of tech-enabled, flexible fitness options​.

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Beyond the Mat: How Contemporary Pilates, Clinical Pilates and Fitness Pilates are Expanding into Unexpected Spaces
Chris Onslow Chris Onslow

Beyond the Mat: How Contemporary Pilates, Clinical Pilates and Fitness Pilates are Expanding into Unexpected Spaces

In 2024, we are witnessing Pilates’ transformation as it integrates into luxury amenities, corporate wellness programmes, and even unconventional spaces like spas and high-end residential complexes. This shift reflects the growing appeal of the practice, not only for fitness enthusiasts but for a broader market seeking wellness solutions.

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Align Pilates Launches New Classical Equipment Range
Chris Onslow Chris Onslow

Align Pilates Launches New Classical Equipment Range

For over a decade, Align Pilates has been known for manufacturing and supplying the best value, high-quality contemporary Pilates equipment. Now they are taking a bold step into the very tight-knit world of classical Pilates, with a full range of apparatus built to the original specifications of Joseph Pilates.

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The ‘Pilates Method’
Chris Onslow Chris Onslow

The ‘Pilates Method’

The essence of the Pilates method lies in its focus on the key principles Joseph Pilates and his Elders emphasised: Centring, concentration, control, precision, breath, and flow, head, neck and pelvis placement.

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The Pilates Elders and Their Legacy
Chris Onslow Chris Onslow

The Pilates Elders and Their Legacy

The history of Pilates, from its inception by Joseph Pilates to its current status as a globally recognised fitness and rehabilitation method, is a tale of evolution, innovation, and often, contention.  Central to this narrative are the Pilates Elders, a group of Joseph Pilates’ direct disciples.

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Joseph Pilates and the Inception of Contrology
Chris Onslow Chris Onslow

Joseph Pilates and the Inception of Contrology

The story of Pilates, a method that has revolutionised the fitness and rehabilitation worlds in the past 25 years, begins with one man: Joseph Pilates. His life's work, initially termed "Contrology," reflects a profound understanding of the body and mind, an understanding that has cultivated a global movement.

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Pilates Studios: Strategic Considerations for investors
Chris Onslow Chris Onslow

Pilates Studios: Strategic Considerations for investors

Marketing and Target Market: Tailoring Strategies to Studio Types

The marketing strategy and target demographic of a Pilates studio are deeply influenced by its foundational training philosophy. Each type of studio; Historical Classical, Classical, Contemporary, Fitness Pilates, and Fitness Reformer appeals to distinct segments of the fitness and wellness market. Understanding these nuances is crucial for effective marketing and communication, ensuring that studios attract and retain their ideal clientele.

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Pilates Studios: Strategic Considerations for investors
Chris Onslow Chris Onslow

Pilates Studios: Strategic Considerations for investors

Pilates Studio Types Based on Training Philosophies

The variety of Pilates training philosophies naturally leads to a variety of studio types, each catering to different aspects of the Pilates practice and appealing to distinct client demographics. Understanding these variations is crucial for studio owners and investors to position their studios effectively in the competitive fitness market.

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Pilates Studios: Strategic Considerations: Influence of Instructor Background on Studio Style
Chris Onslow Chris Onslow

Pilates Studios: Strategic Considerations: Influence of Instructor Background on Studio Style

The style, atmosphere, and overall ethos of a Pilates studio can be significantly shaped by the training background of its instructors.  These professionals bring their unique perspectives, skills, and philosophies to their teaching, directly influencing the studio's character, the type of classes offered, and the clientele it attracts.  This interplay between instructor background and studio style underscores the importance of thoughtful recruitment and program development in creating a studio's identity.

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Political Movements within Pilates: The Rise of Fitness Reformer Classes
Chris Onslow Chris Onslow

Political Movements within Pilates: The Rise of Fitness Reformer Classes

The advent of Fitness Reformer classes marks an unwelcome but probably inevitable attempt by the fitness industry to harness the popularity of the name Pilates by using traditional Pilates Apparatus to deliver high-energy, fitness-style workouts with little or no lip service to the Pilates apparatus, specifically the Reformer.

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Political Movements within Pilates: Fitness Pilates
Chris Onslow Chris Onslow

Political Movements within Pilates: Fitness Pilates

Fitness Pilates emerges as a distinctly modern interpretation within the Contemporary Pilates landscape, prioritising general fitness outcomes while maintaining a more relaxed adherence to the traditional Pilates principles. This movement reflects the evolving desires of the contemporary fitness community, seeking to blend the foundational aspects of Pilates with broader fitness goals. Fitness Pilates, in essence, offers a gateway to the discipline for those more accustomed to the dynamic pace of modern exercise trends, making Pilates accessible to a wider audience. Sadly, many Schools teaching fitness Pilates have never gained an understanding of ‘The method’ and see Pilates as Repertoire only and not a distinct ‘mind-body’ deeper approach.

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Political Movements within Pilates: Contemporary Pilates
Chris Onslow Chris Onslow

Political Movements within Pilates: Contemporary Pilates

Contemporary Pilates represents a progressive branch of the Pilates discipline, characterised by its integration of modern exercise science with the core principles established by Joseph Pilates. This movement is a testament to the adaptability and resilience of Pilates, demonstrating how traditional methods can evolve to meet the demands of modern practitioners.

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Political Movements within Pilates: The Classical Movement
Chris Onslow Chris Onslow

Political Movements within Pilates: The Classical Movement

The Classical Movement within Pilates represents a branch of the discipline that seeks to adhere closely to Joseph Pilates' original work, with minimal modifications to the actual repertoire. While it respects the integrity of the original exercises, it adopts a more relaxed stance regarding the apparatus design and the environment in which Pilates is practiced.

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Political Movements within Pilates : Historical Classical
Chris Onslow Chris Onslow

Political Movements within Pilates : Historical Classical

The Historical Classical Movement within Pilates represents a faction dedicated to preserving the original repertoire and principles as established by Joseph Pilates. This movement is rooted deeply in the belief that the essence and effectiveness of Pilates lie in its authenticity and adherence to the methods and philosophies Joseph Pilates developed during his lifetime.

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