Project involves evaluating existing company offering and involvement in overall business planning to ensure that the Pilates offering dovetails with current operational plans and systems.

Brainstorming with senior management involving education sessions to ensure that they understood Pilates and Pilates Apparatus possibilities sufficiently to make informed Apparatus choices.

Scoping of the business needs for a successful Pilates Apparatus offering to fit the requirements for both a structured one on one and small group clinical offering, and a more traditional group exercise offering for those entering Pilates at the Pilates door as opposed to via the medical route.

Studio planning to identify space requirements for the Pilates offering and liaison with architects and management pre-build or pre-site renovation to ensure that the studio design meets the business plan rather than restricting it.

Production of a ‘Brand’ manual to provide necessary information, at all levels of the company to understand Pilates, the Pilates offering and to signpost staff to the aspects of learning and knowledge required for their role in the company to ensure that the customer experience is consistent and unique.

Development of 20 Class Formats which meet the clinical needs of the medical lead and act as the key Pilates products. Identifying the rules for each class and describing the populations that may be admitted to each class classification. Identifying where the Instructor can ad-lib in exercise choice and where they must conform to strict exercise choice rules. Clarifying the mechanisms for progression at three levels within each product classification

Creation of an audio visual full length class template for each of the 20 products to ensure consistency of product look and feel between sites as well as within the team at each site. Templates to demonstrate style, tempo and reinforce class aims and objectives.

Project involved scoping the business and developing the business plan to provide accredited Pilates Instructor education to support and grow sales of Pilates Apparatus for a Hungarian Fitness Apparatus supplier. Filming and production of new course components, rebranding and voiceovers for existing course components, training and evaluation of staff. Implementation of first qualification course for the Pilates Reformer.

Phase 1 of the consultancy involved analysing the reasons for an injury during a Pilates class and assessing whether this constituted an unfortunate accident or a negligence situation. The purpose was to assess whether the expense of making a legal claim was warranted.

Phase 2 : Assessing where the negligence lay – on the part of the facility owners or the Instructor teaching the class.

Phase 3 : Supporting litigation as an expert witness.

Project involved arranging ‘secret shopper’ style enrolment in the facility for multiple users with different briefs (end user, Pilates instructor, product evaluator etc.) evaluating the customer experience through the full customer journey. Evaluating the experiences, creating a suitable report identifying strengths and weaknesses of all aspects of the business and advising on likely success and penetration of the company in relation to competitor offerings.

Project involved planning a training programme to take Pilates enthusiasts and train them to be qualified Pilates reformer group exercise teachers. The teachers conform to Industry standards, and are provided with high quality 200 hour Pilates Reformer qualifications combined with added value education, to reinforce the needs of the brand. An aim was to develop a contract between the trainee and the franchise which allowed the franchisee to pay initially for the training but be financially protected if the trainee did not complete the training, or maintain their commitment to remain teaching within the brand for a specified time. Also we created brand identification on all training materials to deliver the training as if the training provider were the brand. We delivered Certification opportunities for each instructor within a 3 year period of initial training.

Project involved brainstorming with the studio owner and adapting existing modular learning courses to combine apprentice style learning with at home/in-house audio-visual self education. We set rules for the type and quantity of Apprentice support in house, and mechanisms for quality control of standards to separate assessment from the primary education team. We liaised with the DWP and other funding organisations to set up funding grants for different categories of student interested in this Apprentice style training.

We created marketing and operational documentation to describe and enrol the customer.

We set up safeguards to ensure quality control and management of financial risk for the customer paying in excess of £4,000 for a 3-year apprentice style comprehensive Pilates training.

We scoped the project and existing operations to determine product offering. Then we suggested a business plan with 6 reformers and provided a suggested choice of apparatus and studio design to meet the Business Plan needs. We scoped out the staff training requirements and integrated staff training and apparatus quotes into the plan to allow an assessment of viability. We suggested funding options via DWP and Grants available for partial or full external funding of the project.

Analyse the prior business model, the true financial viability for the previous business pre-sale. Identify the business as failing at that stage, the prior owner working long hours with less than minimum wage return for most of these hours. Present a solution to the new owner involving a rebranding and new approach to operations and product offering to maximise revenue per class and reduce the size of the product offering to a smaller base with expansion only as each product fills. Change the style of operation from pay as you go to membership - offering added value with one on one sessions for each member built into the membership.

Project involved introducing the customer to 3 different possibilities across three brands (Balanced Body, BASI and Align-Pilates which would cater for a vertically challenged wife and a 6ft 5 inch husband and have the width to put a memory foam mattress over the Reformer with a plinth (mattress converter) added. Customer required a comparison of all three options with installation and delivery included including timeframes for delivery.

Project involved being one part of a diverse group of retail experts to determine future use of empty retail space in City Centres – our involvement was to evaluate the suitability of Inner city shopping Centres for alternative styles of Pilates Studio.