5 Reasons why you should invest in Towers attached to Reformers in a Group Reformer studio
Integrating Pilates Towers into a Reformer setup in a Boutique Pilates studio has many advantages for a new studio aiming to differentiate itself in a competitive market. Here are some benefits and considerations to keep in mind:
1. Enhanced Versatility and Functionality
Combined Features: Pilates Towers add significant functionality to Reformers by incorporating elements of the Cadillac, allowing for a broader range of exercises that can be performed. This includes exercises that involve pulling or pushing against springs, which adds resistance and can help build strength more effectively.
Diverse Workouts: With towers, your clients can perform a wider variety of movements targeting different muscle groups. This not only helps improve the overall fitness experience but also keeps classes fresh and engaging.
2. Attracting a Wider Client Base
Appeal to Various Skill Levels: The addition of towers can attract both beginners and experienced Pilates practitioners. Towers allow for modifications and adjustments that can make exercises more accessible or challenging, depending on the client’s skill level.
Specialised Classes: Offering classes that specifically utilise the tower can attract clients interested in more specialised workouts for potentially tapping into a niche market.
Back Care Pilates
Focus: Classes designed specifically for clients with back issues or those seeking to strengthen their back to prevent future problems. Using the tower’s springs and bars, exercises can be tailored to gently strengthen the core, back muscles, and improve spinal alignment.
Benefits: Enhances spinal support, reduces back pain, and improves overall posture and flexibility.
Pilates for Older Adults
Focus: Classes that cater to the needs of older adults, focusing on balance, flexibility, and strength. The Tower’s adjustable springs allow for gentle resistance, making exercises more accessible and reducing strain on joints.
Benefits: Improves mobility, joint health, balance (reducing fall risk), and overall strength, which are crucial for maintaining independence in older age.
Restorative Pilates
Focus: Utilising the Tower to aid in slower, more controlled movements that help in muscle recovery and flexibility. This class can be ideal for all ages but is particularly beneficial for those recovering from injury or with limited mobility.
Benefits: Enhances circulation, flexibility, and muscle tone while promoting relaxation and stress reduction.
Pilates for Joint Health
Focus: Targeting individuals with joint issues such as arthritis, this class uses the Tower to provide support and resistance that can be adjusted to comfort levels, allowing for a full range of motion exercises without added stress.
Benefits: Helps maintain joint flexibility and strength, reduces pain, and improves the function of synovial fluid (which lubricates the joints).
Ante and Postnatal Pilates
Focus: The Tower’s versatility for providing support and adjusting intensity suits this special population. These classes focus on strengthening the pelvic floor, improving core stability, and maintaining overall strength during and after pregnancy.
Benefits: Supports a healthier pregnancy and recovery postpartum by enhancing core strength, flexibility, and balance.
Functional Fitness for Daily Living
Focus: Classes designed to help older adults and those with back issues perform daily activities more easily and without pain. Exercises mimic common movements like reaching, bending, and twisting, using the Tower’s features to safely enhance these movements.
Benefits: Improves the ability to perform daily activities, enhances quality of life, and reduces the risk of injury.
3. Maximising Space and Investment
Efficient Use of Space: Towers attached to Reformers maximise the use of studio space, enabling a more diverse range of exercises without requiring more square footage for additional equipment like standalone Cadillacs or other apparatuses.
Cost-Effectiveness: While the initial investment might be higher, the increased range of possible exercises can allow you to offer more types of classes without purchasing more equipment. This could be more cost-effective in the long run.
4. Enhanced Client Satisfaction and Retention
Progressive Training Opportunities: Towers offer opportunities for progressive resistance training, which can help clients see tangible improvements in their strength and flexibility. This sense of progress can boost client satisfaction and retention.
5. Marketing and Business Growth
Unique Selling Point: Having a unique setup that differentiates your studio from others (such as a Reformer with a Tower) can be a strong selling point in marketing your studio to prospective clients.
Premium Offering: You can market the addition of towers as a premium offering, potentially allowing you to charge more per class or offer exclusive membership packages.
Promotional Opportunities: Use the unique features of the Reformer-Tower setup in promotional materials and trial classes to showcase the advanced capabilities and benefits to new and existing clients.
Incorporating Pilates Towers into your reformers not only enhances the functionality of your existing equipment but also significantly boosts the attractiveness of your studio's offerings. This could be a pivotal decision in establishing your studio as a must visit Pilates destination.
Author: Chris Onslow - Pilates Consultant
Chris Onslow, has run Pilates focussed businesses since 1998. He and his team specialise in supporting Pilates entrepreneurs and business owners. With a rich history of owning and running successful Pilates studios in the UK, and supporting others in Europe and the Middle East, Chris has broad expertise in maximising profitability and optimising operational efficiency. His agency provides top-tier advice on selecting new, pre-owned, and hireable Pilates equipment from renowned brands such as Align-Pilates, Balanced Body or Stott-Pilates/Merrithew. As the founder of Mbodies Training Academy, Chris continues to revolutionise Pilates education, offering premier online and hybrid CPD and qualification courses for Pilates apparatus instruction and special population CPD.