The Pilates Studio of the Future: Embracing Comprehensive Wellness
The Evolution of Wellness Spaces
In recent years, we've observed a transformation from multi-apparatus classical Pilates studios (2000-2010) through multi-apparatus group exercise studios (2010-2020) to predominantly single apparatus Pilates reformer or Reformer HIIT studios (2020-2025). While these models continue to coexist, servicing different demographics and needs, we must ask: Is any one of these the Pilates studio of the future?
I believe there are already signs that the trend is moving away from single-service offerings such as HIIT, fitness reformer, or classical reformer Pilates, towards more holistic, multi-faceted wellness hubs that cater to diverse needs and life stages. In the UK, my involvement in several projects has led me to this view. While none fully embody my vision of the studio of the future, they all draw on aspects that point towards something more complete.
For instance, in 2023, Lyfe Health convinced investors to shift from traditional physiotherapy and chiropractic high street clinics towards a Health and Wellness Hub integrating MRI/CT/X-ray/Ultrasound diagnostics, leading to diagnosis-driven physiotherapy and chiropractic-led diagnostic and rehab programming. This is complemented by mat and accessory personal training, as well as Pilates apparatus studios for post-rehab and Pilates exercise needs.
On the Kent coast, I collaborated with a Human Resources specialist who identified the need for more community-focused and diverse lifestyle provisions in a Pilates and retreat centre that combines Pilates exercise with a natural food focus, involving local chefs and outdoor activities like walking and swimming.
In the Middle East, a client expanded their spa and wellness centre, which initially focused on female beauty treatments and bodywork, to include a Pilates apparatus and multi-accessory matwork studio, blending spa treatments with fitness and physical wellness offerings.
A Vision for Holistic Health
Imagine a Pilates studio where every aspect of community and wellness is addressed under one roof. This future studio not only offers Pilates at its core but is also enriched with services targeting sports conditioning, bone health, menopause, antenatal and postnatal care, pelvic floor dysfunctions, back care, myofascial release, post-cancer recovery, and even conditions involving comorbidities. Additionally, community activities, stress relief, social activities, and fun events and workshops are both within and outside the studio. At the heart of this vision is inclusivity, ensuring that everyone, regardless of their health conditions or wellness goals, finds a supportive path to better health, self-esteem, and happiness.
Community and Expertise
Central to this new type of Pilates studio is a deep sense of community. It's a place where clients do not just attend; they belong. This sense of belonging is fostered by a diverse staff pool — from owners and bookkeepers to marketers, receptionists, physiotherapists, body workers, personal trainers, dance and exercise specialists, nutritionists, and acupuncturists. All share a belief in and enjoyment of Pilates, offering alternative services to their core roles and collaborating to provide a tailored wellness experience. Each professional contributes their expertise but is also well-versed in Pilates, ensuring a cohesive and integrated approach to client care.
Business Model Integration
While the vision prioritises comprehensive wellness, the business model remains firmly grounded in sound business practices. Profitability supports sustainable service offerings that can adapt and grow with the needs of the community. By integrating specialised services based on the skills and interests of the owners and instructors, studios can differentiate themselves in a crowded market while also providing exceptional value to their clients.
The Sum of Us: A Case Study
There is no one formula to create the Pilates Studio of the Future. The style and offerings of each studio will be guided by the key team members' backgrounds, professional interests, and cultures. A prime example is Sum of Us Studio in Melbourne, Australia, https://www.sumofusstudio.com.au/ which fits the concept of my vision for a future studio that I found intriguing. This studio embodies the essence of a comprehensive wellness hub, offering a range of services from physiotherapy and myotherapy to yoga, Pilates, and nutritional services, all within a space designed to foster a sense of community and safety.
Take Away
The Pilates studio of the future is more than a place to exercise; it is a boutique wellness centre that addresses the full spectrum of health and well-being. It's a community, a hub of expertise, and a home away from home for clients who seek a holistic approach to wellness. As we look towards this future, it becomes clear that integrating various health disciplines under the Pilates umbrella is not just beneficial but essential for meeting the evolving needs of our communities. For the Pilates instructor of the future, there will be a need to not only focus on Pilates but to develop alternative interests into services that combine with colleagues' interests to provide a diverse service offering.
Author: Chris Onslow - Pilates Consultant
Chris Onslow, has run Pilates focussed businesses since 1998. He and his team specialise in supporting Pilates entrepreneurs and business owners. With a rich history of owning and running successful Pilates studios in the UK, and supporting others in Europe and the Middle East, Chris has broad expertise in maximising profitability and optimising operational efficiency. His agency provides top-tier advice on selecting new, pre-owned, and hireable Pilates equipment from renowned brands such as Align-Pilates, Balanced Body or Stott-Pilates/Merrithew. As the founder of Mbodies Training Academy, Chris continues to revolutionise Pilates education, offering premier online and hybrid CPD and qualification courses for Pilates apparatus instruction and special population CPD.