Pilates Studios: Strategic Considerations: Influence of Instructor Background on Studio Style
Pilates Studios: Strategic Considerations
Influence of Instructor Background on Studio Style
The style, atmosphere, and overall ethos of a Pilates studio can be significantly shaped by the training background of its instructors. These professionals bring their unique perspectives, skills, and philosophies to their teaching, directly influencing the studio's character, the type of classes offered, and the clientele it attracts. This interplay between instructor background and studio style underscores the importance of thoughtful recruitment and program development in creating a studio's identity.
Classical vs. Contemporary: Setting the Tone
Classical Instructor Influence:
Studios with instructors trained in the Classical Pilates method often exude an aura of tradition and authenticity. These studios may prioritise precision, discipline, and adherence to the original exercises and sequences developed by Joseph Pilates. The environment might mimic the austere, focused ambiance of Pilates' original studio, with traditional apparatus and a strong emphasis on individual progression and mastery. Such studios attract clients who value historical fidelity and the depth of the classical approach.
Contemporary Instructor Influence:
In contrast, studios that feature instructors with a Contemporary Pilates background might present a more modern, inclusive atmosphere. These instructors, versed in the latest exercise science and rehabilitative techniques, may offer classes that adapt Pilates principles to meet a wider range of needs and fitness levels. The space itself may reflect this contemporary approach, equipped with updated apparatus and designed to appeal to clients seeking a more dynamic, versatile or problem-solving workout experience.
The Role of Fitness Pilates and Fitness Reformer Instructors
Fitness Pilates Influence:
Studios focusing on Fitness Pilates, led by instructors specialised in this approach, tend to emphasise group well-being. Classes may be designed to focus on strength, and cardiovascular health over strict Pilates doctrine. There is little or no emphasis on the Individual or the mind-Body component of Pilates. There is little concern in the ‘form’ of the participants of the class it is more instructor led rather than participant focus. The look and feel of these studios might be more akin to a high-energy fitness centre, with classes that blend Pilates-inspired movements with other fitness modalities. This setup attracts a diverse clientele, from fitness enthusiasts to those new to exercise, looking for an engaging and accessible way to improve their physical health.
Fitness Reformer Influence:
Similarly, studios that incorporate Fitness Reformer classes, guided by instructors who utilise the Pilates Reformer for high-intensity workouts, will likely adopt a more dynamic and versatile aesthetic. These spaces may feature a mix of traditional Pilates equipment and modern fitness tools, catering to a clientele that desires the unique combination of Reformer-based exercises with the intensity of a fitness class. The atmosphere in these studios is vibrant and energetic, appealing to those seeking a challenging, innovative workout. These classes are definitely for the fit and healthy and potentially for those a bit younger.
Conclusion
The training backgrounds of Pilates instructors play a crucial role in defining the look, feel, and operational philosophy of Pilates studios. From the traditional and disciplined ambiance of classical studios to the vibrant and inclusive environment of contemporary and fitness-focused spaces, the influence of instructors' expertise and philosophies is palpable. For studio owners and managers, understanding this dynamic is key to creating a space/environment that not only reflects their vision but also meets the diverse needs and preferences of their clientele. As the Pilates and broader fitness worlds continue to evolve, so too will the interplay between instructor background and studio style, highlighting the importance of strategic consideration in studio development and branding.
Author: Chris Onslow - Pilates Consultant
Chris Onslow, has run Pilates focussed businesses since 1998. He and his team specialise in supporting Pilates entrepreneurs and business owners. With a rich history of owning and running successful Pilates studios in the UK, and supporting others in Europe and the Middle East, Chris has broad expertise in maximising profitability and optimising operational efficiency. His agency provides top-tier advice on selecting new, pre-owned, and hireable Pilates equipment from renowned brands such as Align-Pilates, Balanced Body or Stott-Pilates/Merrithew. As the founder of Mbodies Training Academy, Chris continues to revolutionise Pilates education, offering premier online and hybrid CPD and qualification courses for Pilates apparatus instruction and special population CPD. Discover more about how Chris can support your Pilates Business or home exercise choices at www.pilates-consultant.co.uk