Beyond the Mat: How Contemporary Pilates, Clinical Pilates and Fitness Pilates are Expanding into Unexpected Spaces

Introduction: The New Era of Pilates Expansion

While Pilates has long been a fixture in dedicated Boutique Pilates studios and increasingly in fitness centres like David Lloyd Health Clubs and others, it is now moving beyond its traditional boundaries. In 2024, we are witnessing Pilates’ transformation as it integrates into luxury amenities, corporate wellness programmes, and even unconventional spaces like spas and high-end residential complexes. This shift reflects the growing appeal of the practice, not only for fitness enthusiasts but for a broader market seeking wellness solutions.

Pilates in Luxury Amenities

One of the most noticeable trends is the inclusion of Pilates equipment, especially Pilates Reformers, in luxury settings. Upscale hotels, wellness retreats, and residential developments are adding Pilates Reformers to their list of must-have amenities. This move caters to clientele who prioritise fitness and wellness, while also valuing convenience.

Exclusive fitness offerings: Luxury hotels and resorts around the world are introducing Reformer Pilates as part of their exclusive fitness packages. Properties such as Third Space in London and One Playground in Australia are leading the charge, offering Reformers alongside cold plunges and strength training rigs. This creates an all-encompassing wellness experience where guests can enjoy high-quality Pilates workouts alongside other premium fitness options.
Residential wellness amenities: High-end residential buildings, especially in cities like London and New York, are incorporating Pilates into their in-house wellness offerings. This is not limited to mat-based Pilates; these developments often feature fully equipped Reformer studios. Pilates Reformers are becoming as essential as swimming pools and gyms in these luxury spaces, reflecting the increased demand for comprehensive wellness solutions at home.

Pilates in Corporate Wellness and Unexpected Spaces

Pilates is also entering unexpected spaces, particularly in the corporate world and wellness-focused establishments.

Corporate wellness programmes: With the growing recognition of Pilates’ mental and physical health benefits, many companies are including it in their corporate wellness initiatives. Particularly in industries that prioritise employee well-being, Pilates is being integrated into on-site gyms and wellness programmes. Some corporations are even offering online Pilates classes as part of their mental health and fitness packages, helping employees manage stress, posture, and physical fitness from the workplace or home.
Military bases and wellness clinics: Pilates is also being integrated into unique spaces like military bases and wellness clinics. For example, FS8 a concept launched by F45 Training opened a Fitness Pilates Reformer studio on a San Diego military base to support soldiers’ physical and mental well-being. This exemplifies how derivatives of Pilates are expanding into areas typically associated with strength and endurance training, recognising the practice's benefits for mental resilience and injury recovery.

Home and Smart Equipment Integration

Another key development is the rise of smart Pilates equipment designed for home use, making Pilates more accessible for those unable to attend studio classes.

Smart Reformers and home integration: Brands like Flexia and Reform RX are pioneering the development of smart reformers, allowing users to experience studio-quality workouts from the comfort of their homes. These high-tech machines offer digital tracking and personalised feedback, catering to individuals seeking a professional-grade Pilates experience without needing to leave their homes.
Boutique fitness at home: The rise of home-based fitness, especially following the pandemic, has spurred an increase in Pilates studios offering virtual classes alongside smart equipment. This combination allows users to enjoy live classes with professional instructors while using sophisticated apparatus at home.

The Role of Pilates in the Wellness Revolution

Pilates is being recognised as a critical part of the broader wellness movement, as its benefits extend beyond physical fitness to include mental health, rehabilitation, and longevity.

Clinical and therapeutic applications: Increasingly, Clinical Pilates is making its way into wellness centres and physical therapy clinics. Pilates Reformers and other apparatus are becoming standard equipment for rehabilitation, improving mobility, flexibility, and recovery times for a variety of conditions. The practice is expected to continue growing in therapeutic settings, supporting the health and wellness needs of an aging population and individuals recovering from injuries.
Luxury wellness retreats: High-end wellness retreats are integrating Pilates into their overall offerings, particularly for those seeking physical rejuvenation and mental relaxation. Pilates' emphasis on controlled, mindful movements makes it a natural fit for retreats focused on mindfulness, stress reduction, and recovery from burnout.

A Bright Future for Pilates Beyond the Studio

As Pilates continues to move into new and unexpected spaces, the practice is poised for even greater expansion. From luxury hotels to corporate wellness programmes, the integration of Pilates equipment and services is helping to transform the fitness landscape. This presents exciting opportunities for instructors, studios, and businesses in the Pilates space.

For Pilates professionals, this is an excellent time to broaden your scope and explore the possibilities beyond traditional studios. Training with a focus on Reformer and hybrid apparatus, such as through Mbodies Training Academy, can prepare instructors to meet the growing demand for Pilates in new and diverse environments and with support from Chris Onslow and his Align-Pilates Apparatus Sales agency with Pilates Apparatus short term hire options (as short as 3 months) to allow instructors to train at home, access to training at affordable pricing has never been easier.

Author: Chris Onslow - Pilates Consultant

Chris Onslow, has run Pilates focussed businesses since 1998. He and his team specialise in supporting Pilates entrepreneurs and business owners. With a rich history of owning and running successful Pilates studios in the UK, and supporting others in Europe and the Middle East, Chris has broad expertise in maximising profitability and optimising operational efficiency. His agency provides top-tier advice on selecting new, pre-owned, and hireable Pilates equipment from renowned brands such as Align-Pilates, Balanced Body or Stott-Pilates/Merrithew. As the founder of Mbodies Training Academy, Chris continues to revolutionise Pilates education, offering premier online and hybrid CPD and qualification courses for Pilates apparatus instruction and special population CPD. Discover more about how Chris can support your Pilates Business or home exercise choices at www.pilates-consultant.co.uk